 |
OUTLET & DISTRIBUTION There are more than 100 department stores throughout Thailand and Hazard is successfully distributed and recognized in these retail conglomerates. Acknowledging the importance of counter display at the point of purchase, the Hazard collection is sold in the elegant atmosphere of teak fittings, marble floor, and soft-lighting. PRODUCT LINES Casual Men's Wear - 70% of Hazard are included in this category, also offering the Italian style of casual wear for the young adult. Business Wear - this formal wear targets the future appeal of the university student and graduates approaching successful management positions in the business world. Approximately 30% of product sales are purchased by this group. Leather Accessories - Hazard offers additional quality leather products, both formal and casual, such as belt, wallets. All Hazard products are carefully designed with selected materials, emphasizing the luxurious and elegant. MARKETING Product image is a key success of Hazard. A good quality product is readily accepted by the customer and Hazard has thus been accepted. Similar to all Star Fashion Group fashions, Hazard is recognized as a reliable name for its fashion line and products. Continual improvement creates impressive images for Hazard. A successful and highly motivated sales promotion campaign continues to upgrade the image of Hazard with dignified and polished bonus items, reflecting proudly the status of Hazard. Magazine advertising, billboard and radio commercials are also in an extensive media campaign to reach the target audience. The advertising concept is to further offer an appeal for not only the repeated customer but also for the new customer. |
 |
||
 |
 |
